{"id":993,"date":"2026-03-13T10:54:57","date_gmt":"2026-03-13T14:54:57","guid":{"rendered":"https:\/\/www.webagency.com\/blog\/?p=993"},"modified":"2026-03-13T10:54:57","modified_gmt":"2026-03-13T14:54:57","slug":"optimization-dos-and-donts-in-ai-search","status":"publish","type":"post","link":"https:\/\/www.webagency.com\/blog\/articles\/optimization-dos-and-donts-in-ai-search\/","title":{"rendered":"Optimization Dos and Don\u2019ts in the AI Search Age"},"content":{"rendered":"<div class=\"tldr\">\n<h3>TL;DR<\/h3>\n<ul class=\"checklist\">\n<li>As AI plays an active role in reshaping search platforms, behaviors, and results, the rules for search are shifting <em>fast<\/em>.<\/li>\n<li>Success is no longer defined by visibility alone. It centers around trust, credibility, and continuous evolution.<\/li>\n<li>While traditional SEO best practices still apply, they\u2019re not <em>enough<\/em>. It\u2019s important to adapt your strategies to meet the evolving demands of AI-powered search (GEO and AEO).<\/li>\n<li>From closely tracking user behavior to updating your keyword tactics, explore tips to align your search strategy with the current ecosystem.<\/li>\n<\/ul>\n<\/div>\n<p>As AI takes a lead role in reshaping search results and <a href=\"https:\/\/www.webagency.com\/blog\/articles\/get-to-know-the-new-ai-search-habits-driving-geo-and-aeo\/\">behaviors<\/a>, the rules for search are shifting <em>fast<\/em>. Success in this new ecosystem isn\u2019t just about visibility\u2014it\u2019s about trust, credibility, and the willingness to continuously evolve your strategy.<\/p>\n<p>Let\u2019s dive into what\u2019s working right now for AI search\u2014and what habits are better left behind. From closely tracking user behavior to modernizing old keyword tactics, here are a few tips to align your search strategy with today\u2019s evolving digital landscape.<\/p>\n<h2>Winning Strategies for AI Search<\/h2>\n<p>While traditional SEO best practices still apply today, it\u2019s important to adapt your SEO strategy to prioritize the evolving demands and dynamics of AI search. So far, two strategies have emerged to complement (<em>not<\/em> take over) SEO\u2014generative engine optimization (GEO) and answer engine optimization (AEO).<\/p>\n<ul>\n<li><strong>GEO <\/strong><strong>strategies<\/strong> support your broader authority in the eyes of AI. The goal of GEO is to ensure AI models <em>understand<\/em> your content and can easily cite it. Implementing GEO best practices can help your content show up in AI-powered chats and longer-form results like AI summaries\u2014which are usually answering more specific, pointed queries (than those brief, direct answers targeted by AEO).<\/li>\n<li><strong>AEO <\/strong><strong>strategies<\/strong> aim to get AI tools to \u201cselect\u201d your content as the direct answer to a search query. At first, AEO focused on getting your content to appear in skimmable results like Google\u2019s featured snippets. But now, it continues to evolve past rich results into broader AI ecosystems like Google\u2019s AI Overview, ChatGPT, Perplexity, Claude, and beyond.<\/li>\n<\/ul>\n<h3>SEO, GEO and AEO At-a-Glance<\/h3>\n<table>\n<thead>\n<tr>\n<td>Strategy<\/td>\n<td>Goal<\/td>\n<td>Metric<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>SEO<\/strong><\/td>\n<td>Get a click<\/td>\n<td>Keyword rankings and organic traffic to your site<\/td>\n<\/tr>\n<tr>\n<td><strong>GEO<\/strong><\/td>\n<td>Be the cited source<\/td>\n<td>AI mentions and citations<\/td>\n<\/tr>\n<tr>\n<td><strong>AEO<\/strong><\/td>\n<td>Be the answer<\/td>\n<td>Brand awareness and share of voice<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>So, what can you do to speak to the needs of your target audience while balancing SEO, GEO, and AEO (and the evolution of all these things)? Remember that these strategies work best together\u2014and keep the following tips in your back pocket.<\/p>\n<h3>Track User Behavior<\/h3>\n<p>Have you noticed changes in your website analytics? Tools like Google\u2019s AI Overview and AI Mode are changing the way users search <em>and<\/em> engage with search results. Some common examples of these new user search trends include:<\/p>\n<ul>\n<li>Higher search volumes for long-tail keywords and niche question queries<\/li>\n<li>Less traffic from search engines for high-ranking pages<sup>1<\/sup><\/li>\n<li>Longer session times when users <em>do<\/em> click through to your pages<\/li>\n<li>Higher conversion rates on tailored, optimized pages<\/li>\n<\/ul>\n<p>Be sure to compare recent trends to your historical data\u2014and explore tools like heat maps to easily track user behavior as AI continues to evolve. You\u2019ll want to use this behavior data to guide your content strategy.<\/p>\n<h3>Build Trust<\/h3>\n<p>AI tools are more likely to cite your content if it\u2019s reputable, original, and authoritative. That means Google\u2019s E-E-A-T guidelines still apply. As you write your content with GEO and AEO in mind, be sure to still focus on:<\/p>\n<ul>\n<li><strong>Experience<\/strong>: Do you have any first-hand experience with the topic you\u2019re writing about? If so, try to share stories, accomplishments, test results, expert opinions, and more with your audience in a way that emphasizes how your experience benefits <em>them<\/em>.<\/li>\n<li><strong>Expertise<\/strong>: To demonstrate expertise in your space, show your credentials, quote experts, and cite trusted data and sources. In general, you\u2019ll also want to produce thorough, pointed content that positions you as a thought leader.<\/li>\n<li><strong>Authority<\/strong>: Google has historically gauged authority by looking at your backlinks\u2014considering both quantity and quality. Now, AI-powered search tools judge authority based on the quality of your content, how effectively you answer nuanced and niche queries, how users engage with your content in real time, and more.<\/li>\n<li><strong>Trust<\/strong>: Think of ways to build trust with your audience and the AI tools that will scan your content. Focus on clear communication that answers your audience\u2019s specific questions (this is where long-tail queries come in). Your content should always be accurate and well-researched with clear, reputable references.<\/li>\n<\/ul>\n<p>We can\u2019t leave this topic without mentioning uniqueness. Original content has always been important, but even more so now. Avoid the temptation to copy and paste from AI tools and be sure to check for plagiarism with every piece of content. Remember, it\u2019s possible to <em>accidentally<\/em> plagiarize. It\u2019s also a good idea to share case studies, interviews, and more to set your content apart from the competition.<\/p>\n<h3>Structure Everything<\/h3>\n<p>Speaking of authority and trust, topic clusters can also help you showcase your expertise. Topic clusters are groups of web pages that interconnect with each other, usually built around one overarching theme and a central pillar page. The pillar page serves as a broad overview of the topic and links to multiple subpages that dive deeper into more granular subtopics. Clustering is a way to strategically structure your website or blog content so that humans and answer engines can understand the depth of your knowledge.<\/p>\n<p>The way you structure your content <em>within<\/em> your web pages is also extremely important. Answer engines can scan your content to decide if it\u2019s helpful, authoritative, and worthy of citing. It favors organized, structured content with:<\/p>\n<ul>\n<li>Clear descriptive headings, including H1s, H2s, and H3s<\/li>\n<li>Bulleted lists<\/li>\n<li>Intro summaries like TL;DRs<\/li>\n<li>Internal links that follow the topic cluster model<\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/sd-policies#completeness\">Structured data<\/a>, including schema markup for FAQ, HowTo, and Product pages, which help AI platforms (like Claude, ChatGPT, Gemini, and Perplexity) read and understand your content<\/li>\n<\/ul>\n<h3>Prioritize Clarity Over Cleverness<\/h3>\n<p>While you want your content to reflect your unique brand voice, avoid sacrificing clarity for cleverness. In the AI-powered world of GEO and AEO, you\u2019ll want to write like a helpful friend who instinctively anticipates questions, answers them straight, and avoids niche, fluffy jargon.<\/p>\n<p>At the end of the day, you want your content to lead with value and clarity\u2014while still adding your brand\u2019s unique flair.<\/p>\n<h3>Embrace the Ongoing AI Evolution<\/h3>\n<p>These best practices become increasingly important as AI platforms continue to expand their reach and power more online tools and features. To give you an idea of this rapidly expanding reach, Google\u2019s Gemini already powers:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.webagency.com\/blog\/articles\/how-google-ai-overview-is-rewriting-seo\/\">AI Overview<\/a><\/li>\n<li>AI Mode<\/li>\n<li>Workspace<\/li>\n<li>Various Chrome features<\/li>\n<li>The Gemini app\/Chatbot<\/li>\n<li>AI assistants on many Android devices<\/li>\n<\/ul>\n<p>On top of that, Apple announced that Gemini will power its next generation of Siri (Apple\u2019s virtual assistant) and other new \u201cApple Intelligence\u201d features.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1009 \" src=\"https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/AI-Search-300x158.jpg\" alt=\"Hands typing on a keyboard with an AI-powered search interface overlay\" width=\"929\" height=\"489\" srcset=\"https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/AI-Search-300x158.jpg 300w, https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/AI-Search-768x405.jpg 768w, https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/AI-Search-2048x1081.jpg 2048w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/p>\n<h2>What <em>Won\u2019t<\/em> Work in the AI Search Era<\/h2>\n<h3>Pretending Like It\u2019s Not Happening<\/h3>\n<p>With any large seismic shift, it\u2019s tempting to \u201clet the dust settle\u201d and\/or pretend like it\u2019s not happening. While some might dismiss current AI trends as a feature that might fade or quickly transform, you can jump ahead by accepting that it\u2019s not going anywhere.<\/p>\n<p>Now is the time to get comfortable with AI and optimize your content for it. Adapting <em>now<\/em> could put you ahead of competitors who are choosing to sit back and watch new trends unfold.<\/p>\n<h3>Relying on Just Keywords<\/h3>\n<p>While keyword optimization remains important, gone are the days of awkwardly <em>stuffing<\/em> blog articles with exact-match keywords (a strategy that\u2019s always had its limitations). AI tools don\u2019t just look for keywords; they read and interpret the content as a whole. If your content is:<\/p>\n<ul>\n<li>Thin<\/li>\n<li>Generic<\/li>\n<li>Random<\/li>\n<li>Unhelpful<\/li>\n<li>Unstructured<\/li>\n<li>Keyword-stuffed<\/li>\n<li>Poorly written<\/li>\n<\/ul>\n<p>You\u2019ll have a hard time showing up in any AI or answer engine results. Plus, with more people searching for answers to specific questions (whether via text or voice search), you\u2019ll want to prioritize long-tail keywords and tailored yet conversational search queries.<\/p>\n<h3>Ignoring Long-Tail Keywords and Tailored Queries<\/h3>\n<p>Piggybacking off the last section, AI Overviews (and other answer engines) present an incredible opportunity to target niche, long-tail keywords. Searchers are using AI to answer very intentional, specific questions\u2014the perfect chance to spotlight your long-form content.<\/p>\n<p>You can use the topic cluster model to continue to target broad, competitive terms with your pillar pages\u2014and link to subpages that dig into long-tail keywords and other niche searches. This will give your website more authority surrounding entire topics or themes\u2014and make it easier to shine in the realm of GEO and AEO.<\/p>\n<h3>Churning Out Thin Content for the Sake of Quantity<\/h3>\n<p>This one is a given, but we couldn\u2019t close without saying that it\u2019s important to <em>always <\/em>prioritize quality over quantity in your content strategy, especially in the age of AI. Thin or fluffy content doesn\u2019t cut it anymore. It\u2019s worth reiterating that if your web pages lack substance or unique, authoritative insights, both users and AI machines will skip right over them.<\/p>\n<h2>Navigate Digital Disruptions with WebAgency<\/h2>\n<p>Whether you need a forward-thinking SEO\/GEO\/AEO strategy, help with your paid advertising campaigns, or just general guidance and clarity in the AI era, we can help. If you\u2019re ready to align your digital strategy, marketing, and content to the opportunities and demands of <em>today<\/em>, <a href=\"mailto:sales@webagency.com\">drop us a line<\/a> or call us at <a href=\"tel:6038910304\">603-891-0304<\/a>.<\/p>\n<div><\/div>\n<div style=\"width: 100%; border-top: 1px solid #C4C4C4;\">Sources:<\/div>\n<ol style=\"font-size: 85%;\">\n<li><a name=\"footnote1\"><\/a>Ryan Law and Xibeijia Guan, \u201c<em>AI Overviews Reduce Clicks by 34.5%<\/em>,\u201d <em>Ahrefs<\/em>, April 17, 2025, <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/?utm_source=chatgpt.com\">https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Winning in AI-powered search requires more than keywords. Discover what to do\u2014and what not to do\u2014to stay visible, reputable, and competitive in today\u2019s evolving search landscape.<\/p>\n<a href=\"https:\/\/www.webagency.com\/blog\/articles\/optimization-dos-and-donts-in-ai-search\/\" class=\"block mt-3\"><em>Read More &gt;<\/em><\/a>","protected":false},"author":2,"featured_media":1015,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimization Dos and Don\u2019ts in the AI Search Age - WebAgency<\/title>\n<meta name=\"description\" content=\"Winning in AI-powered search requires more than keywords. Discover what to do\u2014and what not to do\u2014to stay visible, reputable, and competitive in today\u2019s evolving search landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webagency.com\/blog\/articles\/optimization-dos-and-donts-in-ai-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimization Dos and Don\u2019ts in the AI Search Age\" \/>\n<meta property=\"og:description\" content=\"AI is reshaping search. 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