{"id":938,"date":"2026-03-04T10:51:17","date_gmt":"2026-03-04T15:51:17","guid":{"rendered":"https:\/\/www.webagency.com\/blog\/?p=938"},"modified":"2026-03-13T11:10:17","modified_gmt":"2026-03-13T15:10:17","slug":"get-to-know-the-new-ai-search-habits-driving-geo-and-aeo","status":"publish","type":"post","link":"https:\/\/www.webagency.com\/blog\/articles\/get-to-know-the-new-ai-search-habits-driving-geo-and-aeo\/","title":{"rendered":"Get to Know the New AI Search Habits Driving GEO and AEO"},"content":{"rendered":"<div class=\"tldr\">\n<h3>TL;DR<\/h3>\n<ul class=\"checklist\">\n<li>With the rapid rise of AI, search is no longer just about keywords, backlinks, and other traditional SEO strategies.<\/li>\n<li>While we\u2019re still in the early stages of AI search, new user behaviors are already emerging.<\/li>\n<li>From zero-click searches to higher expectations, new user trends are driving a shift from search engine optimization (SEO) to generative engine optimization (GEO) and answer engine optimization (AEO).<\/li>\n<li>While AI-powered shifts present challenges, they also create opportunities to reach users at the exact time and place when they need your insights and solutions.<\/li>\n<\/ul>\n<\/div>\n<p>With the rapid rise of AI, search is no longer just about keywords, backlinks, and other traditional SEO strategies. It\u2019s about context, conversation, and a little bit of instant gratification\u2014marking the shift from search engine optimization (SEO) to generative engine optimization (GEO) and answer engine optimization (AEO).<\/p>\n<p>AI-powered tools and answer engines like ChatGPT, Claude, and Google\u2019s AI Mode and AI Overview are reshaping how users find and interact with search results. While we\u2019re still in the beginning stages of AI search (and AI is known <em>and<\/em> designed to evolve quickly), new user search trends are clearly emerging.<\/p>\n<p>The success of your digital content and search strategies <em>depends<\/em> on your understanding of these shifts\u2014and your willingness to adapt as the digital landscape continues to evolve faster than ever.<\/p>\n<h2>How AI Is Currently Impacting Search Behavior<\/h2>\n<p>While not a comprehensive list, here are a few key user behavior trends to track as you fine-tune your content, GEO, and AEO strategies in the AI era. As these innovative tools continue to transform how people search (and what they expect from the results), understanding these shifts is crucial to keeping your content visible and effective.<\/p>\n<p>(Want a quick overview of GEO and AEO? Check out our post: <a href=\"https:\/\/www.webagency.com\/blog\/articles\/how-google-ai-overview-is-rewriting-seo\/\">How Google\u2019s AI Overview is Rewriting the Rules of SEO<\/a>.)<\/p>\n<h3>Less Clicking, More Chatting<\/h3>\n<p>With new search features like AI Overview and AI Mode, users can get answers to their questions directly on the page\u2014instead of a list of links that they can click through to find the answer. In AI Mode, users even have the option to ask follow-up questions directly in the chat.<\/p>\n<p>Both AI Overview and AI Mode have generated a wave of zero-click searches, where users don\u2019t have to leave the results page to find answers. This has reduced the click-through rate (CTR) and traffic from Google for many high-ranking websites.<sup><a href=\"#footnote1\">1<\/a><\/sup><\/p>\n<h3>High Expectations for Quick, Accurate Results<\/h3>\n<p>With these features come high expectations. Users expect to find <em>accurate<\/em> answers to their questions\u2014and fast. They want answer engines to know what they\u2019re looking for, even if their original question isn\u2019t super specific.<\/p>\n<h3>Multi-Modal Search<\/h3>\n<p>As people get more comfortable with talking to AI, voice search is on the rise. Have you noticed the \u201cSearch by voice\u201d icon in Google\u2019s search bar?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-979\" src=\"https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Voice-Search-1-300x32.png\" alt=\"Google search bar with voice search icon highlighted\" width=\"1041\" height=\"111\" srcset=\"https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Voice-Search-1-300x32.png 300w, https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Voice-Search-1-1024x109.png 1024w, https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Voice-Search-1-768x82.png 768w, https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Voice-Search-1-1536x163.png 1536w, https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Voice-Search-1.png 1922w\" sizes=\"auto, (max-width: 1041px) 100vw, 1041px\" \/><\/p>\n<p>This means that your content should be conversational\u2014and clearly answer question-based searches. In other words, replace overly formal jargon and copy-and-paste keywords with helpful answers you would actually say to a friend or colleague.<\/p>\n<p>Right next to the \u201cSearch by voice\u201d icon, you\u2019ll find \u201cSearch by image\u201d in Google\u2019s search bar, emphasizing the popularity of image search too.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-983\" src=\"https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Image-Search-300x32.png\" alt=\"Google search bar with image search icon highlighted\" width=\"1031\" height=\"110\" srcset=\"https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Image-Search-300x32.png 300w, https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Image-Search-1024x108.png 1024w, https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Image-Search-768x81.png 768w, https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Image-Search-1536x163.png 1536w, https:\/\/www.webagency.com\/blog\/wp-content\/uploads\/2026\/03\/Image-Search.png 1907w\" sizes=\"auto, (max-width: 1031px) 100vw, 1031px\" \/><\/p>\n<p>By combining modalities (text, voice, image, audio, and video), users can go beyond traditional text-based searches to harness the strengths of various data types, often improving the relevance and accuracy of their search results.<\/p>\n<h3>Bouncing to Predictive Suggestions<\/h3>\n<p>We\u2019ve mentioned how tools like AI Overview and AI Mode allow users to get answers to their questions without clicking or scrolling. But these summaries can sometimes spark curiosity, causing users to bounce around Google\u2019s ecosystem\u2014instead of onto your web page.<\/p>\n<p>For example, people might get lost in Google\u2019s \u201cPeople also ask\u201d section. They might also get distracted by new predictive searches in the search bar, which are suggested by the AI itself (using data and behavior patterns to personalize the user experience).<\/p>\n<h3>Search Traffic Is Surging Beyond Google<\/h3>\n<p>With the rise of AI, users are looking beyond traditional search engines to get the information they need. They\u2019re turning to platforms like TikTok; YouTube; Instagram; virtual assistants like Siri and Alexa; and AI tools like ChatGPT, Perplexity, Claude, and Gemini (which will power new Apple offerings and upgrades involving Siri and beyond).<\/p>\n<p>This means you should consider an omnichannel digital marketing strategy in which your content can be repurposed across different formats and digital environments. The days of focusing on one search powerhouse (namely, Google) are beginning to fade.<\/p>\n<h2>A Little Inspiration Before You Go<\/h2>\n<p>AI is reshaping the search landscape <em>fast<\/em>, and that certainly comes with its challenges (like zero-click search behavior and shrinking visibility in SERPs). But it also offers new opportunities to reach users <em>right when they need your insights and solutions.<\/em><\/p>\n<p>To succeed in this new search era, it\u2019s essential to:<\/p>\n<ul>\n<li>Understand and embrace users\u2019 conversation-first mentality<\/li>\n<li>Prioritize authoritative, trustworthy, and genuinely helpful content<\/li>\n<li>Ensure your web pages are machine-readable, voice-friendly, and (as always) user-focused<\/li>\n<li>Stay open-minded and nimble as the landscape rapidly evolves in real time<\/li>\n<\/ul>\n<p>To dive deeper into the best practices of marketing in the AI era, check out: <a href=\"https:\/\/www.webagency.com\/blog\/articles\/optimization-dos-and-donts-in-ai-search\/\"><em>Optimization Dos and Don\u2019ts in the AI Search Age<\/em><\/a>.<\/p>\n<h2>Navigate Digital Disruptions with WebAgency<\/h2>\n<p>Whether you need a forward-thinking SEO\/GEO\/AEO strategy, help with your paid advertising campaigns, or just general guidance and clarity in the AI era, we can help. If you\u2019re ready to align your digital strategy, marketing, and content to the opportunities and demands of <em>today<\/em>, <a href=\"mailto:sales@webagency.com\">drop us a line<\/a> or call us at <a href=\"tel:6038910304\">603-891-0304<\/a>.<\/p>\n<div style=\"width: 100%; border-top: 1px solid #C4C4C4;\">Sources:<\/div>\n<ol style=\"font-size: 85%;\">\n<li><a name=\"footnote1\"><\/a>Ryan Law and Xibeijia Guan, \u201c<em>AI Overviews Reduce Clicks by 34.5%<\/em>,\u201d <em>Ahrefs<\/em>, April 17, 2025, <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/?utm_source=chatgpt.com\">https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Explore how emerging AI-driven search trends are reshaping user expectations and pushing marketers beyond traditional SEO.<\/p>\n<a href=\"https:\/\/www.webagency.com\/blog\/articles\/get-to-know-the-new-ai-search-habits-driving-geo-and-aeo\/\" class=\"block mt-3\"><em>Read More &gt;<\/em><\/a>","protected":false},"author":6,"featured_media":947,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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