This week’s shared posts: an easy way to A/B test landing pages, a shift in mobile traffic and a rise in conversational searches.

• Google Brings ‘Optimize’ Integration to New AdWords Experience (Search Engine Journal)
• Search and Direct Mobile Navigation Surpass Facebook as Traffic Referrers (Search Engine Land)
• How Conversational Searches Change Your Search Strategy (Think with Google)

To keep up with our latest posts, follow us on Facebook, LinkedIn and Twitter.