Recent news: Google and Bing have different views on exact match, and Google opens remarketing and customer lists up to smaller advertisers with a new minimum audience size.

• Google: Exact Match Keywords Won’t Block Broad Match in AI Max (Search Engine Land)
• Microsoft Advertiser: Exact Match Trumps Ad Rank On AI Surfaces & More (Search Engine Roundtable)
• Google Lowers Audience Size Limits Across Ads (Search Engine Land)

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