Recent news: Google Performance Max A/B testing, Core search signals in Google AI experiences, Apple chooses Gemini to power Siri, and more.

• Google Ads Performance Max A/B Testing Assets (Search Engine Roundtable)
• Google Integrates Core Search Signals Into AI Experiences (Search Engine Roundtable)
• Apple Selects Google’s Gemini For New AI-Powered Siri (Search Engine Journal)
• Google Expands Budget Allocation Options for Ad Campaigns (Social Media Today)

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