Pay-Per-Click Advertising Services (PPC)
What is Pay-Per-Click (PPC) Advertising?
PPC advertising involves developing targeted ads (based on the most relevant keywords for your business) to display in the sponsored listings of search engines such as Google™, Yahoo!®, MSN and their advertising partners. When a person clicks your ad, they are taken to a specific page on your website. How high your ad is listed in the sponsored results, however, can depend on how well the ad performs and how much you are willing to pay the search engine per click for a certain keyword.
Pay-per-click advertising is an excellent way to supplement your organic/natural search engine optimization (SEO) efforts. When done right, PPC advertising allows you to build brand awareness, increase sales through your online channels, drive targeted traffic to your site, promote certain products or discounts, target specific customers and geographic areas, and much more.
To learn about our PPC advertising solutions, explore the services listed below. Or, if you're ready, contact us to learn why companies such as Royal Bank of Canada trust their PPC strategies to Mouseclicks.
Explore Our PPC Advertising Services
Keyword Research and Competitive Analysis
Identifying the keyword phrases that potential customers will use to search for your company's products or services is critical to ensuring that your PPC advertising campaign(s) will generate the right kind of traffic. Our web marketing consultants will thoroughly research your products or services, target markets and competitors before recommending the most relevant terms for your business.
If your company is also pursuing organic/natural SEO efforts, we'll help you determine which keywords to focus on in your PPC campaigns and which to target in your organic optimization. Depending on your company's needs, you may want to target expensive keywords in your organic optimization efforts and less expensive terms through PPC advertising. We'll also look at what your competition is doing to help identify the "hot" terms for your market and what level of spending might be necessary to compete successfully.
After considering all of these factors and more, we'll recommend a targeted list of keyword phrases for your campaign(s).
PPC Campaign Development and Placement
Today, there are three primary PPC platforms: Google™ AdWords, Yahoo!® Sponsored Search and Microsoft® adCenter for MSN. Which solution or combination of solutions is right for your business depends on several factors, including your site's "free" listings, competitor activity, budget and more. Together with your team, we'll consider each of these issues to determine the best solution(s) for your company.
Next, we'll help you determine whether your company needs to consider regional or language targeting. For example, if your company does business with customers in the Massachusetts area only, you would focus your PPC efforts to that state only. However, if your business is international, you might need to target foreign- and English-speaking audiences in multiple locations.
In developing your campaign(s), our professional writers and web marketing consultants will also work together to create compelling, targeted and effective ad and campaign landing page creative. PPC programs have strict editorial guidelines and we can offer you the expertise of a web agency with 13+ years of experience writing for a web audience.
When your campaign is ready to launch, we will also perform the actual placement and setup necessary to get your campaign running.
PPC Campaign Monitoring and Maintenance
Regularly monitoring the effectiveness of your ads and tracking and reporting on your return on investment (ROI) is critical to ensuring the success of your PPC campaign(s). This is true for several reasons:
- As competitors increase their PPC efforts, your PPC advertising expenses (costs-per-click) may increase, so you want to make sure your ads are generating sales.
- As time passes, it is crucial to track which keywords and ads are the most and least effective so you can improve your focus.
- As your website gains more high listings in the "free" search results due to your organic/natural SEO efforts, you may be able to reduce PPC costs associated with the more expensive keywords, if desired.
Although developing, monitoring and maintaining a PPC campaign can be a time-consuming process, it does not have to be overwhelming. With Mouseclicks managing your PPC program, you'll know that your PPC advertising dollars are being well spent.
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Contact Us
To request more information on our PPC advertising solutions, please tell us about your project. Or, to contact us directly, please e-mail sales@mouseclicks.com or call 800-874-6487.
